18+: "Pink money" refers to the spending power of the LGBTQ…

Question

Did you know? "Pink money" refers to the spending power of the LGBTQ community — estimated at $4.7 trillion worldwide annually. LGBTQ consumers spend on average 25-30% MORE than heterosexual consumers. That's why more companies target this market — though it's sometimes criticised as "rainbow capitalism" (superficial diversity).

Accepted Answer

"Pink money" refers to the spending power of the LGBTQ community — estimated at $4.7 trillion worldwide annually. LGBTQ consumers spend on average 25-30% MORE than heterosexual consumers. That's why more companies target this market — though it's sometimes criticised as "rainbow capitalism" (superficial diversity).

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