Psychology: The "paradox of choice" (Schwartz, 2004): more choices…

Question

Did you know? The "paradox of choice" (Schwartz, 2004): more choices make people unhappier, not happier. Too many options lead to decision paralysis and post-decision doubt ("could I have chosen better?"). Companies like Apple exploit this by deliberately offering fewer models — and consumers buy MORE.

Accepted Answer

The "paradox of choice" (Schwartz, 2004): more choices make people unhappier, not happier. Too many options lead to decision paralysis and post-decision doubt ("could I have chosen better?"). Companies like Apple exploit this by deliberately offering fewer models — and consumers buy MORE.

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