Psychology: The Stroop effect (1935): when you see the word "blue"…

Question

Did you know? The Stroop effect (1935): when you see the word "blue" in red letters, it takes longer to name the COLOUR ("red") than when the word and colour match. Your brain reads automatically — you cannot turn it off. That's why multitasking is so hard: parallel processes interfere.

Accepted Answer

The Stroop effect (1935): when you see the word "blue" in red letters, it takes longer to name the COLOUR ("red") than when the word and colour match. Your brain reads automatically — you cannot turn it off. That's why multitasking is so hard: parallel processes interfere.

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