Psychology: The framing effect (Tversky & Kahneman, 1981): how you…

Question

Did you know? The framing effect (Tversky & Kahneman, 1981): how you formulate a choice changes what people pick — even if the facts are identical. Example: 90% of people choose "treatment with 90% survival rate"; fewer choose "treatment with 10% mortality rate". Same numbers, different result. Politicians and marketers use it constantly.

Accepted Answer

The framing effect (Tversky & Kahneman, 1981): how you formulate a choice changes what people pick — even if the facts are identical. Example: 90% of people choose "treatment with 90% survival rate"; fewer choose "treatment with 10% mortality rate". Same numbers, different result. Politicians and marketers use it constantly.

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