Sport: The Tour de France was started in 1903 as a marketing s…

Question

Did you know? The Tour de France was started in 1903 as a marketing stunt by newspaper L'Auto to boost sales. The director thought a long race would draw attention — he was right. The yellow leader's jersey (1919) is the colour of L'Auto's own paper pages; so it is literally paper-yellow.

Accepted Answer

The Tour de France was started in 1903 as a marketing stunt by newspaper L'Auto to boost sales. The director thought a long race would draw attention — he was right. The yellow leader's jersey (1919) is the colour of L'Auto's own paper pages; so it is literally paper-yellow.

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