Food: Coca-Cola's distinctive contour bottle was designed in…

Question

Did you know? Coca-Cola's distinctive contour bottle was designed in 1915 by the Root Glass Company. The goal: recognisable enough that you could identify it in the dark or as a broken shard. The shape was inspired by a Pacific cocoa bean — not a female body, as often claimed.

Accepted Answer

Coca-Cola's distinctive contour bottle was designed in 1915 by the Root Glass Company. The goal: recognisable enough that you could identify it in the dark or as a broken shard. The shape was inspired by a Pacific cocoa bean — not a female body, as often claimed.

De karakteristieke contour-fles van Coca-Cola werd in 1915 ontworpen door de Root Glass Company. Doel: zo herkenbaar dat je hem in het donker of als gebroken scherf kon identificeren. De vorm zou geïnspireerd zijn door een Pacific cacaoboon — niet door een vrouwelijk lichaam zoals vaak verteld.

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